The concept was to create a multimedia campaign that featured all five of our physician practices located in the Irmo, South Carolina area. All five of the physician practices within our network that have a location in Irmo received billboards, newspaper ads and online ads that reminded folks that Lexington Medical Center reaches beyond the main campus of the hospital to provide quality, comprehensive care.

The concept for the campaign was “Part of Your Neighborhood.” We took custom photography of recognizable Irmo landmarks, such as the local park, high school and Lake Murray paired with some of the physicians in each of the practices.

Role: Designer, Art Director